The University of Melbourne 

WHERE GREAT MINDS COLLIDE

TV Commercial


Where Great Minds Collide is a brand campaign for the University of Melbourne that was filmed on campus, depicting the university's own students, teachers, academics and executives.

There are less visual effects in the film than most people assume. The larger ‘human sculptures’ were mostly constructed with real people hanging from massive custom-built welded metal structures. The film was carefully choreographed and pre-visualised to ensure visual comprehension of the forms against the heritage architecture.














Director: Mike Daly
DOP: Geoffrey Simpson
Editor: Ryan Boucher
Visual Effects: Fin Design
Sound Designer: Brendan Woithe
Choreographer: Adam Wheeler
Producer: Martin Box
Production Company: Exit Films
Agency: McCann



Mark