The University of Melbourne 

WHERE GREAT MINDS COLLIDE

TV Commercial


Where Great Minds Collide is a brand campaign for the University of Melbourne that was filmed on campus, depicting the university's own students, teachers, academics and executives. In fact, one of the main reasons it’s set at night it to fit around the students’ and teachers timetables.

There are less visual effects in the film than most people think - the larger ‘human sculptures’ were mostly constructed with real people hanging off massive custom built welded metal structures. The film had to be carefully pre-visualised and the structures perfectly planned to ensure visual comprehension and correct scale against the heritage architecture.














Director: Mike Daly
Producer: Martin Box
DOP: Geoffrey Simpson
Editor: Ryan Boucher
Visual Effects: Fin Design
Sound Designer: Brendan Woithe
Agency: McCann



Mark